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10 cars celebrities drive and their average pricing



CoPilot compiled a list of 10 cars driven by celebrities, their estimated current market values, unique features, and how they came to be owned by each famous face.
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Cars aren’t just a means of getting around town—they’re a status symbol.

The most expensive car in the world as of 2019 was the Bugatti La Voiture Noire, ringing in at about $19 million. Soccer player and car collector Cristiano Ronaldo is the car’s suspected owner. That astounding price tag was bested in May 2022 when a 1955 Mercedes-Benz 300 SLR Gullwing Uhlenhaut sold for $142.5 million to a private buyer. While that’s a lot of millions for a single automobile, many other celebrities have garages full of multiple luxury vehicles.

CoPilot used its Price Pulse tool to compile a list of 10 cars driven by celebrities and their estimated current market values. If pricing information for the exact year of the celebrity car model wasn’t available, the year used to calculate the price is indicated in the data.

Music artists and moguls Jay-Z and Beyoncé have at least 24 vehicles in their joint collection. Television host Jay Leno has a collection of 181 cars and 160 motorcycles worth an estimated $52 million.

It wasn’t enough for many stars to buy an expensive car. They took it one step further and customized their vehicles to make them even more distinctive. Paris Hilton customized a pink Bentley GT Continental, Flo Rida chrome wrapped his Bugatti Veyron, and Ice-T personalized his Onyx-bodied Bentley. Some celebrities have taken the opposite approach and, in an attempt to avoid unwanted attention, opted for average-priced, standard models. Jennifer Lawrence, for example, drives a Volkswagen Eos, and Leonardo DiCaprio drives a Toyota Prius.

Read on to find out just how much the rich and famous are willing to spend to make their wheels stand out.

Gray-green Volkswagen Jetta on a city street.

Best Auto Photo // Shutterstock

Justin Timberlake: 2002 Volkswagen Jetta

– Estimated value: $6,599 (price for 2008 model)

Despite having an estimated net worth of $250 million, Justin Timberlake drives a modest 2002 Volkswagen Jetta. He reportedly uses the car to commute and run errands while remaining under the radar of fans and paparazzi. The vehicle makes up for what it lacks in prestige in cargo space and engine power. It forgoes the hatchback that many other similar models have. Despite being most frequently spotted in the Jetta, Timberlake has a few more expensive cars in his garage, including a 2006 Bentley Continental GT.

A red Saleen S281 Ford Mustang at the Chicago Auto Show.

Scott Olson // Getty Images

Tom Cruise: 2010 Ford Mustang Saleen S281

– Estimated value: $17,104 (price is for regular Mustang coupe, not Saleen special edition)

Cruise’s S281 is recognizable thanks to its unique, bright orange hue. A five-speed manual gearbox operates it. True to Cruise’s typically daring on-screen persona, the car can reach 60 mph in only 3.8 seconds. Cruise reportedly uses the vehicle to run everyday errands and transport. The car was once shipped from California to New Jersey in a single night, in time for Cruise to make appearances at premieres for “Mission Impossible III.”

A dark gray Cadillac Escalade ESV outside.

photo-denver // Shutterstock

David Beckham: 2015 Cadillac Escalade ESV

– Estimated value: $35,971

Beckham’s 2015 Cadillac Escalade ESV is just the latest in several Escalades that the soccer player has driven, following previous sightings in at least two earlier models. His latest contains a 6.2-liter L86 V8 engine and an 8-speed automatic transmission. Beckham may soon find himself upgrading yet again since the 2018-2020 models include 10-speed Ford-GM automatic transmissions. His particular model is black with specialized black matte wheels. So far, this model hasn’t fared as poorly as his past cars: He crashed a previous Escalade on the highway in 2011.

A green-gray Dodge Challenger outside by brick building.

Aspects and Angles // Shutterstock

Adam Sandler: Dodge Challenger

– Estimated value: $51,433 (price for 2022 model)

Adam Sandler keeps a lower-key Dodge Challenger in his collection for running daily errands. A muscle coupe, the Dodge Challenger features all-wheel drive on a 6.2-liter V8 engine with 808 horsepower. Sandler appears to be still driving the model. In addition to his Challenger, Sandler has several more expensive cars, including a Ferrari 488 Pista, Lincoln Navigator, Cadillac Escalade, Cadillac DTS, and Lexus LS 460.

A silver 2004 Bentley Continental GT car on a city street.

S.Candide // Shutterstock

Ice-T: 2004 Bentley Continental GT

– Estimated value: $59,743 (price for 2008 model)

Ice-T made significant customizations to his Bentley, including painting it “murder red,” adding black accents, and installing black Onyx wheels. Despite the work put in to alter it to his liking, in 2020, the rapper-actor sold the car. He had recently acquired a newer 2020 Bentley Continental GT and called it “ostentatious to have two Bentleys.” It is unclear who owns the car now. Ice-T also owns a Rolls-Royce Ghost, a Land Rover Range Rover SVR, and a Mercedes SL 65 AMG Widebody.

A red Tesla Model S on display outside.

Asif Islam // Shutterstock

Matt Damon: Tesla Model S

– Estimated value: $115,231 (price for 2022 model)

Matt Damon acquired his Tesla S in 2015, following a pattern of fondness for cars from the electric vehicle manufacturer. He previously owned a Tesla Roadster, being one of the first celebrities to drive a Tesla. The Model S boasts a top speed of 200 mph, with the ability to go from 0 to 60 mph in 1.99 seconds. It also offers flashy add-ons, including a 22-speaker audio system, noise-canceling microphones, and a 17-inch touchscreen. As of 2015, Damon still owns the car, even letting his daughter Alexia Barroso take it for a spin from time to time.

A black Audi R8 in the front of a mountain.

PaulLP // Shutterstock

Lady Gaga: Audi R8

– Estimated value: $200,855 (price for 2022 model)

Lady Gaga drives a silver and black Audi R8, which is on the higher end for the general public but not too pricey for a celebrity of her caliber. This Audi model is rare, as Audi produced only 333 of them. As Gaga started driving hers in 2012, she might have upgraded to another vehicle by now. Gaga also owns classic cars, including a Ford Bronco and a Mercedes.

A white Porsche 911 Carrera GTS Cabriolet on display.

Maksim Toome // Shutterstock

Jennifer Lopez: 2019 Porsche 911 GTS Cabriolet

– Estimated value: $256,612

Jennifer Lopez originally received this car as a 50th birthday gift from her now ex-fiance Alex Rodriguez. Lopez said getting behind the wheel of her Cabriolet marked the first time she had driven in 25 years. The two-door car has a six-cylinder engine and can reach up to 192 mph.

It’s unclear whether or not she still owns the car. It was spotted in the background of an August 2021 Instagram post on Rodriguez’s account, leading to speculation that the bright red car is back with him.

A white Porsche 911 Turbo S at a motor show.

VanderWolf Images // Shutterstock

Rihanna: Porsche 911 Turbo S

– Estimated value: $288,441 (price for 2022 model)

In 2012, Rihanna’s record label, Jay-Z’s Roc Nation, gifted the singer a Porsche to celebrate her signing a management deal with them. It was the second model she owned, previously driving a Porsche 997 Turbo, featured in her 2008 music video “Take a Bow.” It wasn’t the first time Rihanna was gifted an expensive car: Ex-boyfriend Chris Brown also gave her an orange Lamborghini Aventador as an olive branch after a 2009 fight.

The Porsche 911 has consistently been ranked one of the top sports cars on the market. The singer showed off her new wheels on Instagram and Twitter.

Nicki Minaj in her pink Lamborghini Aventador Roadster.

Charley Gallay // Getty Images

Nicki Minaj – Lamborghini Aventador Roadster

– Estimated value: $953,306 (price for 2020 model)

Many fans will recognize Nicki Minaj’s Lamborghini thanks to its distinct, custom, bright-pink color. The car is often used in public appearances, and music videos, including “We Go Up.” The model has customized Forgiato wheels and holographic accents. It can reach 62 mph in 2.9 seconds thanks to a 6.5-liter V12 engine. Whether Minaj owns the car or uses it for promotional purposes is unconfirmed.

This story originally appeared on CoPilot and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?




Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?




Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.

A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event




Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.

A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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