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The biggest scams today and how you can protect yourself from them

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Using data from the BBB Scam Tracker Annual Risk Report, Stacker identified the most common and costly types of scams in 2022.
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Since the COVID-19 pandemic arrived in the United States in the spring of 2020, scams have been on the rise.

As a whole, we’ve spent more time online—working, shopping, and socializing—than we have ever before. With fewer interactions happening face to face, it’s much easier for folks with ill intentions to rob us of our identities, banking information, or money and get away before we’ve even realized what has happened. In fact, in 2021 alone, more than 1 in 3 reported scams were for online purchases, a major increase compared to years prior.

The Better Business Bureau published more than 46,000 scam reports in 2021—about 43% of which led to a monetary loss. Masquerading as trusted brands, potential romantic partners, and even family members, scammers conned a median of $169 out of their targets.

Using data from the BBB Scam Tracker Annual Risk Report, Stacker identified the most common and costly types of scams in 2021. Scams are ranked by the BBB risk index, which factors in a scam’s prevalence, the percentage of reports that lost money to that scam, and the median monetary loss. Since the last time Stacker published this report, two new categories—COVID-19 and cryptocurrency— have been added.

Most scams utilize the internet to rob people of their money, while others prey on your willingness to go to great lengths for those you love. Chillingly, some of the scams on our list, like home improvement scams, are the result of con artists traipsing through your home and potentially spending time around you and other family members.

Read on to find out which scams you might be most likely to fall prey to and to learn some helpful tips that can keep you from ever becoming a victim.

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#27. Charity (tie)

– BBB risk index: 0.6
– Share of total scams reported: 0.5%
– Share of scams that reported a monetary loss: 20.0%
– Median reported loss: $100

Charity scams come from an organization claiming to be taking donations to help a specific cause. You donate the money only to find out the charity or cause never really existed or that the charity grossly misrepresented how much of the money was actually going to the cause. These scams can be hard to identify as many scammers go to great lengths to create social media accounts for the charity or cause and even impersonate victims.

In October 2017, a couple created a GoFundMe page for a homeless veteran and concocted a heartwarming, but false story that resulted in more than 14,000 people donating more than $400,000. To keep yourself safe, be sure to vet charities before donating using something like the BBB Wise Giving Alliance.

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#27. Tax collection (tie)

– BBB risk index: 0.6
– Share of total scams reported: 0.2%
– Share of scams that reported a monetary loss: 19.1%
– Median reported loss: $236

Tax scams are one of the oldest scams to date and show no signs of slowing down. A fake IRS agent may contact you claiming that you owe taxes to be paid immediately by prepaid debit card or wire transfer with threats of arrest and hefty fines or contacting you with claims that they are sending out refunds but need your personal information to do so.

In one scenario, for which the IRS has already sent several warnings, a scammer will use your Social Security number to file a tax return in your name and then claim the refund. The biggest red flag in this scam is being pressured to act quickly. In actuality, the IRS will give you the chance to ask questions and appeal what you owe while never demanding payment over the phone or requiring that you use a non-refundable form of payment. To avoid this scam, make sure to pay your taxes in full each year and file your return as early as possible.

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#26. Yellow Pages/directories

– BBB risk index: 0.8
– Share of total scams reported: 0.1%
– Share of scams that reported a monetary loss: 29.4%
– Median reported loss: $550

The Yellow Pages and other similar directories have decreased in popularity since the rise of the internet, but scammers are still benefiting from them. Scammers contact a company claiming to represent a directory and request basic information—address, phone number, email, etc.—before prompting the employee to confirm the listing. Later, the scammed company will receive an invoice for a few hundred dollars, and if they call to complain, the scammer will reply that the employee verbally confirmed placement in their directory and agreed to the cost.

These scams are always done over the phone making them hard to identify. But, easy ways to protect yourself and your company include educating staff and training them to ask suspicious callers questions, researching the company the caller claims to represent, asking specifically about the terms and conditions, and having a clear process in place for inspecting invoices.

Person riding subway wearing mask, looking at phone.

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#24. COVID-19 (tie)

– BBB risk index: 2.7
– Share of total scams reported: 0.8%
– Share of scams that reported a monetary loss: 14.8%
– Median reported loss: $400

There are two types of COVID-19-related scams. The first is when folks obtain financial and insurance information from individuals in exchange for (what should be free) tests and vaccinations. The other involves scammers capitalizing on the increase in online shopping, stealing money or banking information from individuals through peer-to-peer payment apps, like Venmo or CashApp, under the guise of accepted virtual payment options.

To protect yourself from these scams, never give personal information to unvetted agencies or over the phone, e-mail, or text. Additionally, never use P2P payment options when buying from an unknown vendor, stick to vetted checkout processes instead.

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#24. Health care (including Medicaid and Medicare) (tie)

– BBB risk index: 2.7
– Share of total scams reported: 1.4%
– Share of scams that reported a monetary loss: 12.9%
– Median reported loss: $250

Health care scams come in many forms, but all involve someone either wanting your personal information for identity theft—under the guise of updating your insurance—or attempting to use your insurance to submit fraudulent medical charges. Most versions also include robocalls, texts, or emails from someone claiming to be a government official wanting your information.

Never share your personal information with someone who contacts you without your request. You should instead call a trusted number from your healthcare provider to verify the legitimacy of the request.

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#23. Moving

– BBB risk index: 3.7
– Share of total scams reported: 0.9%
– Share of scams that reported a monetary loss: 76.0%
– Median reported loss: $90

Moving can be an incredibly stressful experience, and finding out you’ve been scammed can make it infinitely worse. The most popular scam includes getting a quote from a moving company and sending a deposit, only to have the movers never show up. Another scam includes companies quoting you a rate based on item weight and then, on moving day, informing you your belongings are much heavier than projected and that the price per additional pound will be double the original quote. Moving companies can also scam you by never delivering your items, meaning either your stuff is gone forever or you have to pay a hefty “ransom fee” to return your items.

The best ways to avoid these scams are heavily researching to ensure the company’s legitimacy, keeping an inventory of your belongings, getting everything in writing, and never sending a full payment in advance of the move.

Person looking at phone on sofa.

fizkes // Shutterstock

#21. Family/friend emergency (tie)

– BBB risk index: 4.5
– Share of total scams reported: 0.4%
– Share of scams that reported a monetary loss: 26.1%
– Median reported loss: $800

Family/friend emergency scams prey on your love for your nearest and dearest and your willingness to do whatever it takes to ensure their safety and happiness. Scammers will contact you, claiming to be someone you know in a dire situation and need money. Scammers will also scour social media accounts learning minute details—like nicknames and travel plans—to legitimize their stories.

Resist the urge to act immediately and call your friend or family member directly. If you can’t reach them, speak to others who may know of their whereabouts. Double-checking these stories is the only surefire way to avoid this scam.

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#21. Utility (tie)

– BBB risk index: 4.5
– Share of total scams reported: 1.2%
– Share of scams that reported a monetary loss: 12.3%
– Median reported loss: $500

Utility scams are seasonal, often happening in the summer and winter when people depend on air conditioning or heat. Scammers pose as water, electric, or gas company representatives and contact you, threatening service deactivation if a certain fee or bill is not paid immediately.

As noted by the BBB, the biggest red flag for this scam is when a company requests you pay with a prepaid debit card or wire transfer. A legitimate utility company will always accept a check or credit card payment. Never allow a utility worker into your home unless you have a pre-scheduled appointment, and always call customer service to verify any requested payments.

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#20. Foreign money exchange

– BBB risk index: 5.1
– Share of total scams reported: 0.1%
– Share of scams that reported a monetary loss: 27.8%
– Median reported loss: $3,724

Foreign money exchange is a scam being phased out as most millennials are aware of it and on guard against it. The most popular version begins with a fake Nigerian prince or a wealthy businessman who will spin a sad story, over email, about how they have had to flee Nigeria but have left their money and valuables behind. The scammer pleads for your help to retrieve their belongings and money, and in return, promises to award you a few of their millions. What follows are the additional fees, bribes, taxes, and legal costs after the initial bank transfer you agreed to—all of which you will be asked to pay upfront.

The easiest ways to avoid this scam are by never sending money to a person you only know via email, being wary of strangers offering you large sums of money, and always being suspicious of transactions that involve additional and hidden fees.

Close up hands holding credit card and phone.

fizkes // Shutterstock

#19. Credit card

– BBB risk index: 5.6
– Share of total scams reported: 1.8%
– Share of scams that reported a monetary loss: 38.0%
– Median reported loss: $139

Credit card scams are very similar to identity theft scams and often share the same end goal: to make unauthorized transactions or steal your identity. Scammers will contact you, claiming to be your bank or credit card company, and ask you to verify your account information. Occasionally, the scam will be done over an email requesting you click a link to confirm your information, but instead, the link downloads malware to your device.

To entice you to give your information, these scammers often offer a better interest rate, inform you that they need to send you a new card as your old one has been compromised, or tell you that they need to verify a charge.

In order to avoid this, consider how your bank or credit card company usually contacts you and check directly with your bank or credit card company using a trusted customer service number to verify the request or offer.

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#18. Debt collection

– BBB risk index: 6.1
– Share of total scams reported: 3.0%
– Share of scams that reported a monetary loss: 7.8%
– Median reported loss: $450

Scammers running debt-collection scams are particularly scary because of how persistent they can be. Scammers will call claiming to work for a debt collection agency or a government office and need to collect a debt you owe immediately. They may threaten you with consequences if you refuse—wage garnishment, arrest, court appearances, etc. If that fails, they will continue contacting you until you give in.

Stay on top of your debts and track what you owe and to whom. In the United States and Canada, debt collectors must notify you of your debt in writing—a “validation notice.” They are not legitimate if a company can’t or won’t provide this.

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#17. Identity theft

– BBB risk index: 6.2
– Share of total scams reported: 1.9%
– Share of scams that reported a monetary loss: 19.8%
– Median reported loss: $283

In 2017 alone, 16.7 million individuals were impacted by identity theft, and more than $16.8 billion dollars were stolen. With the right information, scammers can steal and use your identity to open a line of credit in your name, take money out of your bank accounts, or obtain services that they never pay for—to name a few.

Identity theft can be hard to uncover, as scammers often go to great lengths to keep you unaware such as ensuring all bills and statements are sent to an alternative address. Make sure to regularly check your accounts for unexplained withdrawals and check your credit score often to ensure no unauthorized accounts have been opened in your name. You should also carefully guard your personal information—keeping all personal documents in a secure location and never giving out information to unsolicited callers.

Person looking at email on phone with laptop open.

Tero Vesalainen // Shutterstock

#16. Sweepstakes, lottery, and prizes

– BBB risk index: 7.2
– Share of total scams reported: 4.5%
– Share of scams that reported a monetary loss: 13.3%
– Median reported loss: $200

If you haven’t entered a contest, sweepstakes, or lottery, you are not eligible to win its prize. An email or phone call alerting you that you have won that prize and can collect it at any time after paying taxes and fees via a prepaid debit card or wire transfer is most definitely a scam. The same goes for a foreign lottery letter telling you you’ve won the jackpot. In the United States and Canada, citizens can’t enter foreign lotteries by phone or mail—meaning you would have had to visit the country to enter.

Keeping track of any contests, sweepstakes, or lotteries you do enter is the best way to avoid falling prey to this scam. Remember that a legitimate sweepstakes company will never ask you to pay upfront fees to claim a prize.

Person shopping online.

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#15. Counterfeit product

– BBB risk index: 12.3
– Share of total scams reported: 3.5%
– Share of scams that reported a monetary loss: 66.7%
– Median reported loss: $90

For a consumer who’s been lusting over a $1,300 handbag for months, finding the same bag on a different retailer’s website for only $700 may seem like a dream come true. The reality is often far from dreamy as this handbag hopeful probably just fell prey to a counterfeit product scam.

Counterfeit goods mimic designer goods right down to the trademarked logo but are made with inferior materials and workmanship and are sold online—sometimes through reputable sites, in flea markets, by street vendors, and in traditional retail stores for majorly reduced prices. Avoid sketchy retailers, choose to stick to the source or authorized sellers, and be wary of too-good-to-be-true prices.

Close up person looking at cell phone.

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#14. Romance

– BBB risk index: 12.5
– Share of total scams reported: 0.6%
– Share of scams that reported a monetary loss: 36.6%
– Median reported loss: $900

Romance scams have increased as online dating and social media apps make it easy to have an entire relationship with someone you’ve never met. The scams essentially all work the same way: Someone will make a fake online profile on a dating or social media site to connect with you, and after chatting and exchanging pictures, will offer some excuse as to why they cannot meet in person—they’re in the military, visiting family, working overseas, etc.

Once they sense an emotional connection, the scammer will make their move asking you for money perhaps to come and visit or for an emergency. After you’ve sent the money, they vanish from your life altogether, leaving behind the fake profile to strike again from a new one. Keep an eye out for red flags like the relationship moving more quickly than normal, excessive talk about trust, a refusal to meet you in person, too many “hard luck” stories, and language that doesn’t seem to match up with their claims.

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#13. Rental

– BBB risk index: 13.4
– Share of total scams reported: 0.9%
– Share of scams that reported a monetary loss: 49.5%
– Median reported loss: $504

Especially for those in major cities where the rental market is tough, finding a new place to live can be difficult. In an effort to make the exhausting process easier, many skimp on their research and rush into agreements to have the taxing process over with. Scammers prey on these situations, luring you in with online ads of beautiful listings at low prices before telling you that time is short, others are interested, and immediate action is required to secure the listing.

After paying a hefty security deposit, the first and last month’s rent, and an agent’s fee, you discover the property is unavailable and maybe never even existed. ApartmentList reported that 43.1% of renters have encountered a fraudulent listing, and 5.2 million renters have lost money because of rental scams. Be wary of rentals that seem too good to be true and insist on seeing the listing in person before sending any money.

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#12. Credit repair/debt relief

– BBB risk index: 14
– Share of total scams reported: 1.2%
– Share of scams that reported a monetary loss: 32.7%
– Median reported loss: $600

Scammers will contact you promising a specific credit score or a reduction or total elimination of your debt as long as you pay an upfront fee. You pay the fee, and nothing changes except that you are now out money that you could have put towards the debt you owe. Never believe in guarantees and always avoid advance fees. In the United States, credit repair and debt relief companies can only collect money after performing the promised services.

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#11. Phishing

– BBB risk index: 17.6
– Share of total scams reported: 11.9%
– Share of scams that reported a monetary loss: 9.30%
– Median reported loss: $270

Phishing scams can be the hardest to identify as they come in such a wide variety of forms. The most common are emails either claiming you have won a prize and need to claim it or owe something and threatening consequences if unpaid. Sometimes these emails include a PDF, either linked or as an attachment, which downloads malware to your computer and steals your personal information.

Keep yourself safe by never opening anything from an unrecognized email address and being wary of emails that contain only the most general information—your name is excluded from the email, or the last four digits are absent from the credit card on which they are claiming payment is due.

Close up on vacation rental listing on phone.

Tero Vesalainen // Shutterstock

#10. Travel and vacation

– BBB risk index: 20.3
– Share of total scams reported: 0.9%
– Share of scams that reported a monetary loss: 56.5%
– Median reported loss: $700

One of the most common travel and vacation scams is similar to a rental scam. A con artist will post a listing for a vacation rental that either doesn’t exist or doesn’t look as pictured, pressure you into acting quickly, and then ask you to submit a deposit before vanishing into the night with your money (and the beach house of your dreams).

Another common version preys on those looking to sell their timeshares. A real estate broker or agent, who claims to specialize in timeshare resales, will call claiming to have dozens of potential buyers, and offer to expedite the selling process if only you’ll pay a small upfront fee. Talk to the owner of the vacation home you’re looking to rent, check public records and online reviews to make sure the location matches the description, and never pay any kind of upfront fees via prepaid debit cards or wire transfers.

Person holding phone with laptop open.

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#9. Tech support

– BBB risk index: 22
– Share of total scams reported: 3.1%
– Share of scams that reported a monetary loss: 24.3%
– Median reported loss: $500

For many of us, there would be nothing worse than losing all of the data on our computers or having them rendered useless by viruses. Those running tech support scams know this and have invented clever ways to steal your money by preying on this fear. Posing as tech support staff from well-known computer companies—Dell, Norton, or Microsoft—scammers will call informing you that your computer is infected, or a pop-up will appear alerting you that something is wrong and giving you a number to call.

When you call, the scammer will offer to fix the problem if you pay a fee. They may even ask for remote access to fix the problem and then install malware to steal your personal information. Never grant access to your computer, know that legitimate tech companies would not call out of the blue, and shut down your computer when a suspicious pop-up appears.

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#8. Government grant

– BBB risk index: 24.8
– Share of total scams reported: 2.2%
– Share of scams that reported a monetary loss: 19.5%
– Median reported loss: $1,000

The government is not in the business of offering free money to random people “just because.” Getting a government grant is a long, involved process and is only initiated when you take the first step. Anyone reaching out to you telling you otherwise—perhaps with claims that you have been awarded a grant you won’t have to repay as long as you pay a few small upfront fees—may be trying to pull a government grant scam over on you.

There are hundreds of fake “look-alike” agencies out there, so always double-check any grant agency contacting you against the only official list of all U.S. federal grant-making agencies.

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#7. Advance fee loan

– BBB risk index: 25.9
– Share of total scams reported: 1.8%
– Share of scams that reported a monetary loss: 40.6%
– Median reported loss: $609

Many scams prey on financially unstable people, and advance fee loan scams are no exception. In this scam, a loan broker will promise you a substantial loan, regardless of your credit history or score, after you pay an upfront fee or “insurance.” Of course, as soon as you do, the loan broker and all the money you promised are gone.

While various fees are associated with loans, they are always communicated clearly and taken from the money you are being loaned. Real lenders will never guarantee a loan before checking your credit history and will never accept strange fee payment forms like gift cards, prepaid debit cards, or wire transfers.

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#6. Fake check/money order

– BBB risk index: 27.1
– Share of total scams reported: 2.1%
– Share of scams that reported a monetary loss: 14.8%
– Median reported loss: $1,475

Fake check and money order scams can be hard to peg down as con artists use various stories and situations to steal your money. Often you will receive a check worth far more than what was expected. A scammer will then ask you to deposit the check and wire back the difference saving them the trouble of canceling that check and sending over another. Forged checks often take weeks to be uncovered, and by the time the check bounces, the extra money you thought you had, plus the difference you wired back to the scammer, will be gone.

Always be aware of overpayments, especially gross overpayments. If you receive a much larger check than you were expecting, send it back; otherwise, you may be on the hook for funds used against the amount.

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#5. Investment

– BBB risk index: 29.9
– Share of total scams reported: 0.8%
– Share of scams that reported a monetary loss: 56.9%
– Median reported loss: $1,100

Con artists put a lot of effort into their scams to make them convincing; investment scams are the best example. In the most basic version of this scam, you’ll be convinced to invest in a project, company, or loan, but when you try to withdraw your money, find what you invested in never really existed. Another common investment scam is a Ponzi scheme; think Bernie Madoff’s Bernard L. Madoff Investment Securities.

Educate yourself about investments and industry regulations before getting involved with a project, and keep your eyes peeled for too-good-to-be-true buzzwords.

Person shaking hands with a repairman while standing at home.

Dusan Petkovic // Shutterstock

#4. Home improvement

– BBB risk index: 45.2
– Share of total scams reported: 1.4%
– Share of scams that reported a monetary loss: 59.1%
– Median reported loss: $955

One of the few in-person scams on this list is the home improvement scam, which starts with a knock on your door and a contractor offering services at a below-average price, often claiming they’re finishing another project in the neighborhood and can squeeze you in if you act now. They will then either ask for a deposit and walk away with it, find dozens of “additional issues” after they’ve begun work that you’ll need to pay for, or coax you into signing away your insurance payment.

Always check a contractor’s references and reviews before allowing them to start work, be wary of huge upfront costs and high-pressure deals, insist on having a written contract before work begins, and ask to see a contractor’s business license, permits, and other official documents validating their legitimacy.

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#3. Employment

– BBB risk index: 63
– Share of total scams reported: 7.8%
– Share of scams that reported a monetary loss: 15.1%
– Median reported loss: $900

Employment scams happen when con artists pose as legitimate companies recruiting or hiring. After receiving your application, they’ll hire you almost immediately, usually without a proper interview, and request your banking information to set you up for a direct deposit or charge you for training.

Keep in mind that some jobs—those without special training, licensing, or educational requirements like secret shoppers and customer service reps—are more susceptible to this scam than others. Be aware of any out-of-the-ordinary hiring procedures, like being offered a job without an interview.

Person with glasses looking at phone and laptop.

Prostock-studio // Shutterstock

#2. Cryptocurrency

– BBB risk index: 90.6
– Share of total scams reported: 1.9%
– Share of scams that reported a monetary loss: 66.2%
– Median reported loss: $1,200

The average person doesn’t have a solid understanding of what, exactly, cryptocurrency is or how it works, which makes it easy for scammers to prey on them. According to the FTC, cryptocurrency scams run the gamut from folks impersonating romantic interests and established businesses who demand payment in cryptocurrency to so-called investment managers promising to grow your wealth at an unbelievable rate.

Keep an eye out for investment managers or businesses who reach out to you unprompted, returns that seem too good to be true, and investment opportunities that don’t include details or explanations.

Person photographing shoes to sell online.

Bigc Studio // Shutterstock

#1. Online purchase

– BBB risk index: 167.4
– Share of total scams reported: 37.4%
– Share of scams that reported a monetary loss: 74.9%
– Median reported loss: $101

Online purchase scams often happen on direct seller-to-buyer sites like eBay and Craigslist. If you’re the seller in this scam, you might agree to sell your item outside the site’s routine checkout process and opt to receive payment by cashier’s check or money order only to have the buyer run a fake check/money order scam.

If you’re the buyer, you’ll purchase an item or service only to never receive what was ordered and paid for. To keep yourself secure, only use websites and online marketplaces that offer protection to buyers and sellers, and never agree to exchanges outside the usual checkout process.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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