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Best West Coast small towns to live in

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Looking for a small town on the West Coast? Stacker reviewed Niche's 2022 Best Places to Live and narrowed the results down for you.
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The American dream of buying a home in a quaint small town is still alive and well. A growing number of people consider rural living ideal: In 2021, small towns and rural areas gained population, while cities lost people, according to a New York Times analysis of Census Bureau data.

A Pew survey in October 2021 found that about 1 in 5 Americans (19%) would most like to live in a city, but 35% wanted to live in rural areas, and 46% preferred suburbs. Inflation may mean some of those people can’t afford to leave cities or must go back, but their preferences remain.

Of course, a small town in a great location will always be more popular than one that’s truly remote. That’s where this list of the best small towns on the West Coast comes in handy. Stacker referenced Niche’s 2022 Best Places to Live and filtered the results to the West Coast and then narrowed them further to places under 5,000 residents. Niche calculated the best places to live based on cost, safety, weather quality, access to healthy living, and other factors.

Whether you’re considering a move or just want a peek into what small-town life could be like, this list will certainly inspire some home searches.

You may also like: Best place to live in every state

View toward Richmond from Wildcat Canyon Regional Park.

Sundry Photography // Shutterstock

#25. East Richmond Heights, California

– Population: 3,355

One Oakland Tribune advertisement from 1913 called East Richmond Heights “the garden of the gods.” Though that slogan might have been exaggerated to sell tracts of land, this quiet, small town still ranks highly for its diversity and family-friendly lifestyle.

Entry to residential home.

Justin_Krug // Shutterstock

#24. Mirrormont, Washington

– Population: 4,196

Mirrormont, just west of Tiger Mountain State Forest in the southeastern suburbs of Seattle, was founded in 1962, with large lots featuring plenty of trees—and signature A-frame style homes. With great schools and outdoor activities nearby—including golf, tennis, and swimming at the local country club—it’s known for its privacy and strict rules to protect the neighborhood’s rustic character.

Park playground in Tigard.

ARTYOORAN // Shutterstock

#23. Durham, Oregon

– Population: 2,073

Southwest of Portland, this small community’s area is about one-fifth of parks and open space. It’s named for a man who ran mills on the creek that runs through town. He was followed by a family who ran a tree and shrub nursery and planted trees in the area, many surviving. In 1966, residents formed a city to stave off development. Local laws fiercely guard the trees, which can only be removed with a permit.

Flowers in park on sunny day.

Sundry Photography // Shutterstock

#22. Cambrian Park, California

– Population: 3,674

Although Cambrian Park sits inside the San Jose city limits, it is technically an unincorporated census-designated place—a confusing designation that stems from shifting school district boundaries, press coverage, and ZIP codes in the 1950s. Easy access to city and county parks, good schools, and shopping malls make Cambrian Park a desirable place to live.

Exterior residential porch with chairs.

Artazum // Shutterstock

#21. Stafford, Oregon

– Population: 1,999

This self-described “hamlet” was created in 2006 on previously unorganized territory in Clackamas County, southeast of Portland. Its residents have set aside areas that will never be developed and set guiding principles and specific rules for any subdivisions or developments that may be proposed in the community.

Suburban neighborhood.

pbk-pg // Shutterstock

#20. Ladera, California

– Population: 1,449

First founded as a housing cooperative in 1946, Ladera has a colorful history. The Peninsula Housing Association—the group of 262 members behind the purchase and development of the land—ran out of money before it could build its dream community. Then, the four non-white families were forced to withdraw from the investment. Only white people were allowed to buy homes in the resulting development—a requirement that remained in the housing rules until 2021.

Residential home.

David Papazian // Shutterstock

#19. Portola Valley, California

– Population: 4,458

Though Portola Valley sits on top of the San Andreas Fault, the potential for seismic activity has not hampered the town. What is now known as Portola Valley began as a logging town community called Searsville. Once all the redwoods had been cleared, the logging companies deserted Searsville, and a collection of small farmers and a few wealthy estate owners moved in.

Entry to residential home.

David Papazian // Shutterstock

#18. Mount Hermon, California

– Population: 1,254

This small town in Santa Cruz County was originally known as Tuxedo Junction, a stop on the South Pacific Coast Railroad with a well-known resort. Today, in addition to residential homes, Mount Hermon hosts a Christian youth camp of the same name.

Aerial view of Rancho Santa Fe.

bonandbon // Shutterstock

#17. Rancho Santa Fe, California

– Population: 2,914

Rancho Santa Fe’s history dates back to a time before California’s statehood, when Mexico’s Gov. Pio Pico awarded the area in a land grant to San Diego’s first mayor Juan Osuna in 1840. In the early 1900s, the Atchison, Topeka and Santa Fe Railway company bought the land and planted eucalyptus trees for later use as railroad ties. After that experiment failed, the company decided to turn the land into a residential development, and Rancho Santa Fe, as we know it, was born.

Mission style architecture in Santa Barbara.

Tania Chatterjee // Shutterstock

#16. Mission Canyon, California

– Population: 2,353

This suburb of Santa Barbara is named for nearby Old Mission Santa Barbara, founded by Spanish Franciscan friars in 1786, and the dramatic canyon landscape. Visitors flock to this neighborhood for the lush Santa Barbara Botanic Garden and several popular hiking trails.

Building with clocktower.

Lux Blue // Shutterstock

#15. Hidden Hills, California

– Population: 2,182

Known for celebrity residents like Kardashian family members, music stars, and actors, Hidden Hills offers a rarefied version of a small-town lifestyle. This gated residential community developed in the mid-1950s boasts an extensive network of equestrian trails—some residents even pick up their kids on horseback. With so many A-list celebrities in the community, Hidden Hills also takes privacy extremely seriously. The community has even banned Google’s photography vehicles from recording the area for Google Street View.

Entry to residential home.

David Papazian // Shutterstock

#14. Sleepy Hollow, California

– Population: 2,511

With just 750 homes, Sleepy Hollow is a quiet, peaceful Bay Area town beloved by equestrians and hikers alike for its proximity to two nature preserves. During World War II, the Army used a Sleepy Hollow golf course for the secret storage of munitions.

Entry to residential home.

Artazum // Shutterstock

#13. Medina, Washington

– Population: 2,928

Halfway between the Seattle suburbs of Bellevue and Kirkland, this community on the shore of Lake Washington is an attractive choice for families—as well as a few well-known wealthy residents like Jeff Bezos and Bill Gates. It’s also an expensive place to buy a home: According to Zillow, the median home price in Medina is more than $4 million. It’s no surprise that Medina was ranked the eighth-richest ZIP code by Bloomberg.

Edmonds Fishing Pier in Woodway.

Nadia Yong // Shutterstock

#12. Woodway, Washington

– Population: 1,119

Half an hour north of Seattle, you’ll find Woodway: a self-described “quiet place” where residents love to walk and bike around the evergreen-lined lanes and local parks. The town’s history dates back to 1912 when David Whitcomb Sr. developed 400 acres into modest, country-style homes.

Rocky beach in Del Monte Forest.

Abbie Warnock-Matthews // Shutterstock

#11. Del Monte Forest, California

– Population: 3,604

This unincorporated community in Monterey County is known for its picturesque views. Visitors might want to spend a leisurely afternoon checking out all the sights on 17-Mile Drive, including the Lone Cypress—a rugged, salt air-pruned tree clinging to a craggy rock in the bay—and the iconic Pebble Beach Golf Links course. Though Pebble Beach is technically a separate community, it sits within Del Monte Forest.

Belvedere marina and coastal residential homes.

FourthNovemberStudio // Shutterstock

#10. Belvedere, California

– Population: 2,309

In 1896, 33 residents voted to incorporate Belvedere as a city. The San Francisco Bay borders the town on three sides: It’s technically composed of two islands and a lagoon, giving the homes here unbeatable views.

Aerial view of Marin County hills.

Marben // Shutterstock

#9. Ross, California

– Population: 2,405

First incorporated in 1908, this quaint town in Marin County is run by a five-person town council and a town manager. Ross has a real small-town feel, with just two churches, three schools, and a few cultural institutions like the Marin Art and Garden Center as well as a library run by the historical society.

Aerial view hilltop homes.

Sundry Photography // Shutterstock

#8. Loyola, California

– Population: 3,564

Like the neighboring towns of Mountain View and Los Altos, Loyola is an affluent community. In December 2022, the median price buyers paid for Loyola homes was $3.8 million. Top-rated schools, luxury amenities like a country club, and its proximity to the Bay Area make Loyola an appealing—if pricey—place to live.

Entry to residential home.

David Papazian // Shutterstock

#7. Monte Sereno, California

– Population: 3,502

When a community began forming in what is now Monte Sereno in the early 1900s, the area was rural and agricultural. Today, you won’t find any orchards, farms, or livestock, just a peaceful residential community that has been home to author John Steinbeck, painter Thomas Kinkade, and Beat poet Neal Cassady over the years.

Stanford University.

Diego Grandi // Shutterstock

#6. West Menlo Park, California

– Population: 3,492

This small community sits just west of Stanford University, with most of its bars, restaurants, and local businesses lining Alameda de las Pulgas. Excellent school districts make this area particularly sought after by Bay Area families.

Beach and homes at Carmel by the Sea.

David A Litman // Shutterstock

#5. Carmel-by-the-Sea, California

– Population: 3,296

A popular tourist destination in its own right, Carmel-by-the-Sea is renowned for its charming downtown, historic mission, top-notch restaurants, and stunning Carmel Beach. Some of the town’s first residents were artists such as author Jack London and poet Robinson Jeffers, giving the city an intellectual bent and creative spirit.

Lighthouse on Palos Verdes Peninsula.

MILA Zed // Shutterstock

#4. Rolling Hills, California

– Population: 1,436

This gated residential community on the Palos Verdes Peninsula covers just three square miles, but each of the 700 properties has at least one acre and is zoned for keeping horses. Nearby attractions include the Palos Verdes Art Center, the hiking and equestrian trails in the Portuguese Bend Reserve, and the architecturally significant Wayfarers Chapel designed by Lloyd Wright, the son of famed architect Frank Lloyd Wright.

Coastal area near Bellevue.

Canva

#3. Yarrow Point, Washington

– Population: 1,365

Set on a peninsula in Lake Washington, Yarrow Point borders the #1 town on this list. Though the first homesteads date back to the 1880s, Yarrow Point wasn’t incorporated until 1959. Nearly one-fourth of the homes here have waterfront views—but even residents who aren’t so lucky can enjoy public parks like the Wetherill Nature Preserve and Road End Beach.

Little Corona Del Mar Beach.

LuvAlisa // Shutterstock

#2. Del Mar, California

– Population: 4,008

Another coastal destination, Del Mar’s gorgeous beaches, legendary horse racing, and delightful downtown village are attractive to both visitors and prospective residents. The city hosts about 2 million visitors annually.

Rooftops in Clyde Hill.

Canva

#1. Clyde Hill, Washington

– Population: 3,118

From some of Clyde Hill’s higher elevations, you can spy views of Mount Rainier, the Olympic Mountains, and the Cascade Mountain Range, in addition to Lake Washington and the Seattle skyline. The area was first settled in 1882 by Irish immigrant Patrick Downey, who farmed strawberries on his claim. Clyde Hill made national news in 1975 when its mayoral race ended in an even tie; the contenders flipped a coin to decide the race.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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